The SALES GOAT of Self Storage
The Road Map to Renting Units With
The Five Call Concepts
Leads & Inquiries
Handling Objections
Promotions
APS MAP & Google Location Look-Up
Sales Tips
Sales Tip: Don't Say Expensive
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Try these other phrases below:
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Premium – “That’s our premium option with extra features.”
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High-quality – “This unit comes with high-quality security and convenience.”
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Upgraded – “That’s one of our upgraded spaces.”
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Exclusive – “This is an exclusive unit with limited availability.”
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Enhanced – “That option offers enhanced benefits.”
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Top-tier – “That’s our top-tier unit with the best features.”
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Comprehensive – “It’s a more comprehensive package that covers everything you need.”
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All-inclusive – “That rate is all-inclusive, so there are no surprises later.”
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Premium value – “It’s a premium value because of the location and added benefits.”
✨ Pro tip: Pair the word with benefits, not cost.
Instead of: “That’s more expensive.”
👉 Say: “That’s our premium option — it’s closer to the gate, entrance etc. for easy access and hassle-free moving.”
Sales Tip: Don't Say Cheap
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Try these other phrases below:
“cheap” often sounds low-quality or negative to customers. Here are some better alternatives you can use depending on the context:
💲 Instead of “Cheap,” Try:
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Affordable – “We offer affordable storage options.”
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Cost-effective – “This is a cost-effective solution for your needs.”
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Budget-friendly – “We have budget-friendly unit sizes available.”
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Economical – “That’s one of our most economical options.”
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Best value – “This unit gives you the best value for the price.”
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Reasonably priced – “These units are reasonably priced compared to the area.”
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Entry-level – “That’s our entry-level option, great if you’re storing just a few items.”
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Competitively Priced – “This is a value-priced unit with all the essentials.”
✨ Pro tip: Pair the wording with benefits, so it feels positive.
Example: Instead of “This is our cheapest unit,” say:
👉 “This is our most affordable option and still includes 24/7 access and security.”